Services

Creative Direction
Design
Branding

As a Toronto native, Erin has been influenced by creative mediums her whole life. After graduating, she began working as a Marketing Designer for a top apparel company, where she discovered her passion for creative conceptualizing and on-set direction.

From there she was hired by Oxygen Magazine as a designer and photo shoot assistant, which sent her career in an upward trajectory. She soon became the Assistant Art Director and eventually a creative lead for the brand. At the same time, she launched her own design company where clients varied from PR firms to publications and start-ups.

After leaving Oxygen, Erin and a colleague developed a new company called STRONG Fitness. They built and designed the brand to launch both a print magazine and e-commerce platform. From there they have extended the brand to include apparel, retreats and supplements. They are now in their eighth year of production with 50 issues printed and a strong loyal following.

Now living in Southern California, Erin continues to produce shoots for various brands, both in-person and remotely. Erin has over 15 years of editorial, commercial and e-commerce experience, hiring photographers and crews from all over. She loves traveling, making people laugh, and telling stories through inspiring photographs.

Let’s work together!